I ended up going to costa in the afternoon. I waas given the opportunity to go down the bank to take some cash out and have lunch so i took it.
I sat for two hours and it was actually really nice to sit down and read for 2 hours. Even though it wasn’t quiet but the movement, background noise didn’t disturb me. I think i need a good seat somewhere to read.
I started reading bird by bird but it was okayish, i didn’t like the way she approached writing.
I think from recalling what i’ve listened from stephen king – on writing was much more amusing and informative. it gave you that motivation to go. This one started great but ended dead.
i then went on to read the tools of titans, i re-read the 1000 true fan. it was inspiring and what i took away from that was what peter theil said about successful companies; each one really narrowed and focus down to a handful of customers and then expanded. if this can be done with our comapny maybe this would be something that we can take a look at.
maybe we can focus in one borough in london for a few months to see what the traction is and if we can cater to the needs of the people there. testing via display marketing various headlines and give away without really writing the give away would be a good indication of it. Maybe something along the lines of landing on the page > filling the form > receiving an error > ability to report. The “reporting” is like golden customers who really need this solved.
maybe a sieve through the forums to understand what customers want would be another ideal method of getting inside the thought processs of the customer.
the reason they want an MBS is really to allow their architect to get enough information to draw construction drawings from and to also form a basis for their planning application. Some planning application don’t need many things but some such as loft extensions or comprehensive extensions need extension information.
Maybe we could sell £5 calls to get feedback on how they need to get a planning application. This would potentially save us cost on the long run and give us “ideal” feedback from the customer so that we can follow through with them in a few months when they do need the MBS.