Adwords cleanup checklist

this is a quick checklist that i need to do to clean up our adwords account now and then. We need to go through each campaign and find search terms to add to the negative keywords. You can add them directly to the campaign level if its really irrelevant or adgroup level.

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List

List everything that I want to write about,then sequence itreduce it to 20% and see what would really work in convincing the person to trust us.also look at getting more information from the user for the download.For example asking just for email then when they’re more interested we get more data such as postal address,etc… …

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