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Marketing Challenges

For the past few weeks i’ve been building a marketing funnel through activecampaign and built a calculator for our users to use.

Its quite difficult to put things together so that it works and we can sell.
biggest down fall is arranging or setting up the content for the email sale.
It is not easy to setup and takes a lot of time.

At the moment i am working on testing out marketing leads to see what potential book/guide could work as a lead funnel.
i need to target a few selected profiles to get them enticed into using us.

i need to draw it out before i can start anything.

i’m also getting a lot of spam from our lead generation.
I’m thinking of adding an IP block system to capture things in.

not sure how to go about it. Head hurts atm.